Saturday, 28 December 2013

TED talk - The clues to a great story

TED talks for who don't know them, they are amazing.

TED stands for Technology, Entertainment, Design. It started as a conference in 1984 with a vision of Ideas Worth Spreading. There are still TED Conferences on the West Coats of the United States. But also many spin offs like TEDx, where communities or organisations can get together to organise their own TED Conference.

TED brings together great minds, who share their great idea in 18 minutes or less.

To be able to share your great idea in 18 minutes, you have to be a good storyteller. To get the audience drawn into your idea and to share your story when they are going home.

This TED talk is by Andrew Stanton, an American film director, screenwriter, producer and voice actor at Pixar Animation Studios. He was involved in Toy Story, Finding Nemo, Wall-E, John Carter and much more. (A couple of my favourite movies.)

He shares his story on how storytelling should be done.

(For my Dutch friends - a version with Dutch subtitles)

A few of his ideas:
- Make your audience care!
- The unifying theorie of 2 + 2 (don't tell your audience it is 4, let them find it out by themselves).
- "Drama is anticipation mingled with uncertainty." Does your audience want to know what is going to happen next, and added a bit of doubt, if all will end well?
- Know what the theme of your story is. What is the spine of your main character.
- Can you evoke wonder for your audience?
- Use what you know, capture from you own experience, express values you believe in.

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