Wednesday, 16 April 2014


Businesses that tell a true story, I love them. 
I came across one in Austin (TX), Koriente.

They have this painted next to their door:
(Sorry, the picture is taken at night and a bit wobbly)
It reads:
My mom started this restaurant because she hates to cook.
She loved going out to eat (make someone else do the work) but found it tough to find healthy, msg free, lowkal, balanced meals with prices within daily reach. She felt guilty for feeding us crap & felt sick of being a housewife, so she said:
“why not open a restaurant for people like me.”

What a fun story to tell around your business!

And, if you are in Austin and looking for a great place to eat, go there. Amazing food, absolutely fresh and delicious, and very affordable.

Monday, 14 April 2014

Storytelling by Omega

I came across this wonderful example of storytelling in the following commercial by Omega.
It is visually stunning and it tells a story. A story of a world revolving, going on, using mechanics. And this world, you can hold, in your watch.