Tuesday, 17 December 2013

De Efteling

You have corporate storytelling.
But what if you make storytelling to be your corporate business?

Here in The Netherlands we have The Efteling. Founded in 1933 with a Fairy Tale Forest started in 1952, now a World of Wonders.

It is a large forest where the various characters from beloved fairy tales have taken their residence. Sleeping Beauty sleeps here in her castle, with the other inhabitants of the castle fast a sleep, except for one.... the witch is spinning her wool. Little Red Riding Hood is at the door of grandmothers cottage (where, when you peek through the window, you actually see she is not in her bed, but the big bad wolf is). The dwarfs are mourning Snow White who they carefully put in her glass coffin, surrounded by the animals from the woods. And Rapunzel is letting her hair down, but who is climbing up, yes, the witch. 

All fairy tales come together here, displayed in their various homes in a luscious green forest. Where a narrator tells you the story and at some places you can even read the story in a big book.

Everything in the park is themed around various stories, thrill rides, restaurants, shops, even the bathrooms and the waste bins. 

If you want to experience a bit of what I'm talking about. Look here.

Surrounded by stories, you feel like you are walking in a storybook come to life. A childhood dream, that will take everybody back to the wonderful world of fairy tales.

No comments:

Post a Comment