All companies tell you a story, because convincing customers to buy your product is telling a story. But to put it this straight forward and really making customer stories the centre of the website, wow, I love it.
Quote from the website:
"Today, storytelling is the heart of the company’s brand, driving every phase of its advertising and marketing campaigns."
The website uses stories around various kinds of ways to interact while enjoying Coca Cola. But the site does remain a very Coca Cola feel. For instance some of the headers used:
- Unbottled: the website section with blogs
- What's bubbling: most favoured blogposts
- The Fizz: Most read, most shared, most watched, most debated
The main colour use remains white and red (coke red).
And they keep up with their previous slogan "Share a smile, share a coke" with sharing happy stories and doing good for the world.
Go and have a look at the website and the stories they tell. I'm absolutely thrilled by it.