Wednesday, 7 May 2014

Immersive Storytelling - HobbitCon

Being part of the story, one of the characters or one of the essential components in a story. That is what immersive storytelling is.

You have campaigns that try to get people so invested in them, they become part of the story. You also have people who want to be part of a story and seek all opportunities to become part of it.

I'm one of those people.
I love everything Lord of the Rings / The Hobbit / J.R.R. Tolkien. So when an opportunity occurs where I can meet fellow fans, cast-members, people from behind the scenes of the movies or otherwise connected to my passion, I try to be there.

That is why I love to go to conventions. Actors who can tell you the fun stories about what happened on set, the interesting stories of how they got into character, what they had to do to find that character inside themselves. The experts who know so much on topics related to Tolkien. Other fans who are likely invested in the entire happening. Who dress up as their favourite character, in amazing costumes. And who become friends, through this shared story.

During the past Easter weekend it was Hobbit-Con in Bonn, Germany. A true gem when it comes to conventions. Where true fans of the books/movies are, dressed in wonderful costumes, where the actors feel free to move around, mingle with the fans, sit in the audience when their fellow actors are on stage.

And at the convention, we had the pleasure of welcoming Ken Stott, who portrays Balin in The Hobbit Trilogy, to his very first convention. At the end, of his last panel, he was asked, why didn't you want to come to conventions first, when you seem to like it now.
He gave this wonderful reply:
"Why would you need conventions? It is a book? It is a movie? What else should there be. But here, it becomes hope, joy, it becomes reality."
A very good description of immersive storytelling, and the reason why I love going to conventions.

The actors and experts on stage during the opening ceremony of HobbitCon 2014

Wednesday, 16 April 2014

Koriente

Businesses that tell a true story, I love them. 
I came across one in Austin (TX), Koriente.

They have this painted next to their door:
(Sorry, the picture is taken at night and a bit wobbly)
It reads:
My mom started this restaurant because she hates to cook.
She loved going out to eat (make someone else do the work) but found it tough to find healthy, msg free, lowkal, balanced meals with prices within daily reach. She felt guilty for feeding us crap & felt sick of being a housewife, so she said:
“why not open a restaurant for people like me.”

What a fun story to tell around your business!

And, if you are in Austin and looking for a great place to eat, go there. Amazing food, absolutely fresh and delicious, and very affordable.


Monday, 14 April 2014

Storytelling by Omega

I came across this wonderful example of storytelling in the following commercial by Omega.
It is visually stunning and it tells a story. A story of a world revolving, going on, using mechanics. And this world, you can hold, in your watch. 


Sunday, 30 March 2014

Inspirational speakers

Being able to tell a good story, to make it captivating for the listener. Being able to get your story across in such a way your audience takes it with them and use it. That is a gift, a great gift.

Some people have that ability. At SXSW I was present at the key-note speech of Neil deGrasse Tyson. Before I had never heard of him. I wasn't even sure I was going to attend the speech. It was about space and technology. And I'm not very interested in space. But he was the key-note and I was told you should always attend the key-note, for they give great speeches.

And wow, were they right. That man can tell a story! A great voice, a great presence. An amazing storyteller, both funny and interesting.

He is currently the presenter of Cosmos: A Spacetime Odyssey on the National Geographic Channel. In The Netherlands it is broadcasted on Sunday evening. And I have my DVR set for it. Very interesting, even if you are, like me, not that interested in space, it is about our history and our future. From the tiniest microbes to the unimaginable huge galaxy we are all part of.

So if you want to see a great storyteller in action, go have a look at it.

Tuesday, 25 March 2014

Tolkien reading day

Yes, we have another special day today. It is Tolkien Reading Day. So grab your favourite Tolkien book and share your favourite quote or moment.

Mine is towards the end of Lord of the Rings. Sam just got Frodo out of the hands of the orcs. And both little hobbits are struggling on their way to reach mount Doom. The rest for the evening. And than Tolkien writes this:

Frodo sighed and was asleep almost before the words were spoken. Sam struggled with his own weariness, and he took Frodo's hand; and there he sat silent till deep night fell. Then at last, to keep himself awake, he crawled from the hiding-place and looked out. The land seemed full of creaking and cracking and sly noises, but there was no sound of voice or of foot. Far above the Ephel DĂșath in the West the night-sky was still dim and pale. There, peeping among the cloud-wrack above a dark tor high up in the mountains, Sam saw a white star twinkle for a while. The beauty of it smote his heart, as he looked up out of the forsaken land, and hope returned to him. For like a shaft, clear and cold, the thought pierced him that in the end the Shadow was only a small and passing thing: there was light and high beauty for ever beyond its reach. His song in the Tower had been defiance rather than hope; for then he was thinking to himself. Now, for a moment, his own fate, and even his master's, ceased to trouble him. He crawled back into the brambles and laid himself by Frodo's side, and putting away all fear he cast himself into a deep untroubled sleep.


And why is this my favourite part of the story? First of all the description of it. I think that anybody wherever in the world has seen this scene. The clouds breaking in the night and that one bright star twinkling there. And besides that, it is such a strong scene. Surrounded by ugliness and despair, in a land where there is no hope, no beauty. And the one ruling that land is trying to destroy all that you believe in and see as beauty. But in that land, when all hope is gone, there is that one moment, showing there is still beauty, there is still reason to hope. Giving Sam the courage to take a rest, so he will be strong enough to help Frodo with that hopeless task of destroying the ring. A little spark that will turn evil into good, the eucathastrophy, as Tolkien himself described it.

So now it is to you, what is your favourite part of Tolkiens writing? 

Monday, 24 March 2014

Happiness

Storytelling is the art of telling a story around what you want to say. To make absolutely clear what it is you want to say, without actually saying it directly.

This is an example on how to use it. 


(Click here for a bigger version of it)